About Us

At Flenc, we believe beauty begins with feeling seen and celebrated.

As an Indian beauty brand, we noticed something missing in the lipstick aisles — shades that truly understood the warmth, richness, and diversity of Indian brown skin tones. Too often, we’ve had to settle. Shades that looked perfect in the bullet ended up washing us out. "Nude" meant pale. "Bold" meant too loud. And we asked ourselves: Why should we have to adjust to beauty, instead of beauty adjusting to us?

So we created Flenc — a brand born out of love for our skin, our culture, and the everyday moments where a little lipstick makes all the difference.