Meet Our OGs
Makeup Makes Change.
Makeup Expresses.
Makeup Celebrates You!
This is Flénc, the creation of Dhwani and Sejal, our co-founders, who believed that makeup could be more than just cosmetics—it could be self-expression and empowerment.
We Empower
We Slay
We Celebrate You
Flénc It Like Dhwani
Colour genius? Check. Makeup enthusiast? Double-check.
That’s Dhwani, our founder and the OG Flénc-er!
With a background rooted in pharmaceuticals, Dhwani has always been fascinated by the science of beauty cosmetics. But beyond formulations, colours and ingredients, she saw makeup as an experience—one that should celebrate you.
It is her passion and philosophy that became the heartbeat of Flénc. Her journey has been shaped by a commitment to understanding the unique needs of Indian skin tone and climate to build something we feel confident and authentic about.
Every shade, every texture, every detail of Flénc is meticulously designed for YOU by HER.
Sejal’s Got That Flénc
Meet our co-founder, Sejal.
She’s got an eye for the shades that pop, the finishes that slay, and the little details that make all the difference.
From Pantone shades to perfect gloss, she’s a true beauty ninja. Her obsession with cosmetics and makeup led her to search for a brand that celebrates her as much as she celebrates makeup.
For her and Dhwani, Flénc is an attitude, a self-love anthem and a bold statement that beauty is whatever YOU want it to be.
